Discover & Understand

Identifying Customer Problems Workshop

Create a shared understanding of customer needs that your team can take action on

Workshop format: 2 x 2.5hr remote sessions
No. of participants: 2-12

An empathy map that has four quadrants: 1. What do they say? 2. What do they think? 3. What do they do? 4. How do they feel? At the center is a sticky not that reads new fitness app subscriber. The map is populated with example sticky notes that correlate to the quadrant they are in.

The difference this will make

Get to the heart of what your customers want, by building a shared understanding of how they're feeling and what they do
Stop fighting opinions with opinions — break the stalemate using customer feedback that will provide the clarity to start working together in the same direction
Make the time and space for conversations about your customers that never happen in status and planning meetings
Make your CEO happy by showing them customer-centricity on your team is possible
Break silos between teams such as the ever-famous product and sales rivalry by building a shared understanding around customer needs

What you'll learn

Empathy mapping
Pains, gains, and jobs-to-be-done
Problem statements

You'll get...

Two expert facilitators
An engaging virtual experience
Templates and guides

Book This Workshop Now

This workshop is great for

Product Teams
Design Teams
Engineering Teams
Marketing Teams
Programs Teams

Have questions about how it all works?
‍Learn more on our FAQs.

“These were truly amazing sessions, and I can't wait to continue working with you all. Purple Sector's workshop quickly taught me a lot about our client and their staff's needs. It was VERY beneficial for me.”

Katy Spencer

Director of Digital Fundraising,
Doing Good Digital