Purple Sector Strategy

Purple Sector Strategy

PurpleSector logo
PurpleSector logo

Unlock your organizational knowledge to build better products

Our methods surface shared language and understanding of the customer needs that drive your business

Here's How We Help You


Drive a clear and understandable strategy centring on customer needs that gives you and your team an edge on your competition.


Rally your teams around a common goal and empower them with the knowledge and context they need to solve problems.


Introduce repeatable innovation processes that put your customer at the centre and keep your teams pulling in the same direction.

Our Approach

We begin by mapping out the big picture — the business at the macro level and draw lines to the work that needs to be done. With guided workshops and hands-on approaches, we provide the necessary guidance teams require to build meaningful products. We go beyond surface level understanding — we dig for the why and help create a shared understanding that you can share with the entire organization.



We use workshops and interviews to dive into the knowledge and potential that already exists in your organization about customer needs and the product.



We help you identify any gaps and hidden opportunities in the knowledge to give you more confidence in your business.



We share our tools and methods so you can continue to align your employees (present and future), partners, and customers.


We are a different kind of strategy company We work with companies that do things differently

We love socially conscious organizations that are using technology to improve lives for their customers, their employees, and their communities.

Our Core Principles

  1. Always be transparent in our process and ideas
  2. Clearly raise and communicate assumptions
  3. Challenge convention to find opportunities
  4. Do better, because we know we can

"Purple Sector's approach to mapping out our ideas gave us a way to have meaningful conversations about how we can make improvements and plan for the future."

— Pj Lowe & Dan Silivestru, Chocolate Soup

Contact Us Today

We would love to get started to understand how we can help you. Book your free consultation where we'll learn more about your organization and the challenges you'd like us to help you solve.

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© 2021 Purple Sector Strategy Inc.