Let us be your design thinking guides

We're a boutique design thinking firm that focuses on building stronger remote teams that want to create engaging human-centred programs and products. We know the value of aligning people around meaningful work, and we use that to fuel their passion and create sustainable change for your organization.

A photo of Carlos and Meredith sitting and laughing. The image is stylized with a purple background and fun whimsical images in the background.
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What's the story behind Purple Sector?

We are huge fans of Formula 1 racing, and we love the excitement of seeing teams perform at a world-class level. A purple sector refers to the best overall time set by a driver in a section of a lap. Achieving a purple sector means everything is aligning — driver, car, team, strategy. It’s a measure of excellence that reflects a whole team with a shared vision of success. That kind of alignment is what we help our clients achieve.

3D animated character of Meredith Perez

Meredith Perez (she/her)

Co-Founder, Alignment Strategist, and Facilitator

Meredith brings years of experience in marketing and strategy development, rallying competing organizations around common industry goals. With a love for finding connections between different points of view, Meredith channels that experience in creating high-performing teams that prioritize sound decision-making to get good work done. As per tradition, you can find her on F1 race days cheering on Max Verstappen with a croissant in hand.

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3D animated character of Carlos Perez

Carlos Perez (he/him)

Co-Founder, Alignment Strategist, and Coach

With over 15 years of experience building up effective tech products and the teams that create them, Carlos is passionate about bringing people together around common goals to do their best work. He applies his educational background in Business Administration and his practical experience working with organizations of all shapes and sizes in the areas of product management, product design, and marketing. You’re also likely to find Carlos watching a Formula 1 race and spending time with Meredith and their daughter Arya.

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Who we're sponsoring

“There's something magical about working with Carlos and Meredith. Ideas transform into plans, musings become practical frameworks, and insecurities are welcomed as an invitation to go deeper. I leave our sessions feeling like all my mental scribbles have been collected, cared for, and given a proper chance to grow.”
Headshot photograph of Rachel Malena-Chan

Rachel Malena-Chan

Story Strategist, Eco-Anxious Stories